Sportsheets Signs Sex Educator & Author Tristan Taormino as Brand Ambassador
Award-winning writer & radio show host to promote Sportsheets with multi-media partnership
HUNTINGTON BEACH, Calif. – Oct. 10, 2013 – Sportsheets has tapped award-winning sex educator, author and radio host Tristan Taormino for an expansive multi-media partnership. Through radio spots, product placement, workshops and more, Taormino will showcase Sportsheets soft bondage and sexual positioning accessories to thousands of curious fans and help promote the company’s sex-positive message.
“It’s an honor to have Tristan represent the Sportsheets brand through this exciting new endeavor and work with a progressive writer and educator respected by so many people,” Sportsheets President Julie Stewart said. “This is a unique opportunity for us as we continue to put a special focus on the educational side of pleasure product sales.”
Starting this month, Taormino will help put Sportsheets products in the hands of men, women and couples from all walks of life through a variety of high-traffic channels. On her popular VoiceAmerica radio show “Sex Out Loud,” Taormino will give away a Sportsheets item to one lucky listener each week and suggest branded items to listeners looking to explore BDSM play. Her series of educational films produced by Adam &Eve will feature a variety of Sportsheets accessories, and upcoming college seminars will include free Sportsheets product giveaways.
“My fans appreciate sexual adventure, kinky sex and sex-positive companies that promote education and Sportsheets is a perfect fit,” Taormino said. “The company is made up of great people dedicated to making quality products and promoting them in a sex-positive way. And the team has demonstrated a real commitment to bringing people closer together through sexual exploration. Plus their products actually work and are accessible to and affordable for people from different walks of life.”
Taormino will promote the Sportsheets brand at various public appearances, workshops and lectures inspired by steady demand for more BDSM and kink-themed workshops.
“Students are really hungry for education about this area of sexuality and it’s exciting to be able to give them quality tools to help them explore it,” Taormino said.
Taormino also has been tapped to provide educational content for Sportsheets upcoming website revamp to support the brand’s continued commitment to providing smart sex-positive tools to its consumers.
“This is an exciting time to be an adult product manufacturer as society has never been more comfortable with sexuality and its significance in modern society,” Sportsheets CEO Tom Stewart said. “We’re helping to inspire a whole new way of intimate thinking and partnering with Tristan, an esteemed member of the sex education field, is the perfect catalyst.”
Sportsheets International has helped ordinary couples find new pleasure and explore new positions together with specialized “relationship tools” since 1993, when the Sportsheet sexual positioning and restraint system broke into the market. The company now offers more than 350 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; redefining S&M with the Sex&Mischief® line; the Manbound™ collection for gay couples; Naughty Night Out™ bachelorette line; Tease the Season™ Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower® collection. All of the company’s brands individually and collectively support its goal of Keeping Couples Connected!®”